Ever wish you knew the network marketing secrets that seem to elude new business owners everywhere? Well you are in the right place. If you are tired of making that list of 100 people, chasing down friends and family, and alienating everyone in your path then this blog is for you. In this blog post we will break down what it takes to become a recruiting machine. Once you learn the secret to attraction marketing your business will never be the same. So lets go!
Traditional Prospecting vs Influence Marketing
Lets take a look at the two types of prospecting currently in practice. Traditional, old school prospecting compared to influence marketing. There is a world of difference.
Traditional Prospecting
- This approach entails creating a list of all of your acquaintances, getting in touch with them, and attempting to persuade them to join your business or purchase your product.
- It may involve making unsolicited calls, sending spammy messages to people you don’t know, or adhering to the “three-foot rule,” where you pitch to anyone within close proximity.
- While these tactics can yield results, they often come across as insincere and may lead to dissolution, especially for those who are more reserved and laid back
- Many individuals are apprehensive about initiating conversations with strangers in public or pressuring their social circle, which can result in exhaustion and a lack of authentic connections.
- These outdated methods frequently lead to feelings of failure in your business endeavors.
Influence Marketing
- Influence marketing utilizes social media to establish a presence and naturally attract potential customers.
- Instead of pursuing people, you create valuable content that resonates with your target audience.
- This approach focuses on authenticity, sharing your journey, and providing real value, which naturally draws people to you.
- With influence marketing, you’re not only growing a business; you’re also forming a community of like-minded individuals who are genuinely interested in what you have to offer.
- This method allows you to expand your efforts without resorting to repetitive and often uncomfortable traditional prospecting tactics.
- It feels more authentic, sustainable, and aligns with modern social behaviors.
- By prioritizing relationship-building and value provision, you can attract a consistent flow of prospects who are eager to collaborate with you, thereby preserving your energy and enthusiasm for the long term.
Network Marketing Secrets Revealed-Prospecting Reality
Influence marketing utilizes social media to establish a presence and naturally attract potential customers. For years, traditional prospecting has been a fundamental part of network marketing, involving reaching out to everyone and sharing information in the hopes of a positive response. However, it can be a challenging path, especially if you don’t already have a large audience or influence. Sooner or later you simply run out of prospects.
As an example, I took a look at a well-known figure in network marketing. With his existing influence, he quickly rose to the top, spoke at events, and had a compelling story. His initial meeting saw 30 attendees, 10 of whom signed up, and the rest is history. For him, prospecting worked because people trusted and followed him.
But for someone just starting out, like me, who is a retired nurse, time and energy are sometimes scarce resources. I didn’t have the capacity to build an audience or network with people, as my circle of friends and family are relatively small. Prospecting can work if you already have a substantial audience, but if you don’t, you are likely to face rejection and frustration, which can be disheartening. That is exactly what happened to me, and I was ready to quit.
As network marketers, a lot of us have experienced this firsthand. I have tried prospecting at my church, at the mall, approaching waitstaff, and attending networking events. It is exhausting, and in today’s world, everyone is engrossed in their phones, no one wants to spare you a minute of attention. If you’re not connecting with them through their phones, you’re not building a relationship. There has to be a better way to reach and interact with people.
Network Marketing Secrets Revealed- Influence Marketing Works
Traditional prospecting, where you share your information with everyone without pre-judging, isn’t easily replicable. While it may have worked for some, it doesn’t work for everyone. This is where influence marketing comes into play. Unlike traditional prospecting, influence marketing involves establishing genuine connections and relationships through social media and digital platforms. It’s about generating a consistent flow of leads and prospects in a more sustainable and replicable manner.
This approach not only aligns with the busy lives of many network marketers but also resonates with how people currently engage and build relationships – through their phones. This is one of the network marketing secrets that successful entrepreneurs utilize in their business that rockets them to the top.
Discover Your Perfect Prospects
- It’s essential to start by finding your perfect prospects before delving into growing your audience and nurturing relationships. This foundational step is all about identifying people who are actively seeking what you offer, rather than targeting everybody.
- Not everyone is your ideal customer. For instance, if you sell health and wellness products, your perfect prospects are individuals who prioritize their health and are eager to enhance it. They are willing to invest in quality products and are open to new ideas. These individuals are committed to their wellness journey and aren’t just looking for a quick, cheap fix.
- In network marketing, it’s a common mistake to assume that everyone needs what you’re selling, which often leads to unnecessary rejection and frustration. Instead, focus on those who genuinely resonate with what you have to offer.
- Your ideal prospects are out there; you just need to find them. To do this, start by identifying the social media platforms and communities where health-conscious individuals spend their time.
Join these groups, engage in conversations, provide value, and establish your presence. - Remember, your perfect prospects are seeking solutions and are willing to invest in their health. By focusing on them, you will attract a community of like-minded individuals who value and seek out what you offer.
Network Marketing Secrets-Growing Your Audience
Here are some effective strategies for growing your audience organically and sustainably:
1. Content and Calls to Action: Valuable content that directly addresses the needs and desires of your ideal prospects is crucial for audience growth. Including clear calls to action (CTAs) in your content encourages engagement and guides your audience on what to do next.
2. Utilize Automation and Ads: Automation and targeted ads on platforms like Facebook can help you reach specific demographics, interests, and behaviors. However, proper training is essential before diving into paid advertising to ensure effective targeting and conversion.
3. Engagement and Community Building: Responding to comments, engaging in conversations, and building a community around your content is important for making your audience feel valued and heard. This not only increases loyalty but also encourages word-of-mouth referrals.
4. Consistency is Key: Regularly posting valuable content and engaging with your audience builds trust and keeps you top of mind. Creating a content calendar can help you maintain consistency and provide ongoing value to your audience.
By focusing on these strategies, you can grow an audience that is not only interested in following you but also excited to engage and potentially become loyal customers.
Build Authentic Relationships
To succeed in network marketing, building authentic relationships is crucial. Genuine connections are four times more powerful than love, yet many network marketers struggle with this because they are too focused on making immediate sales.
Instead of seeing potential customers as dollar signs, it’s important to focus on nurturing genuine connections over time. This illustrates that building authentic relationships takes time, and the seeds you plant today may not bear fruit until months or even years down the line. It’s essential to focus on connecting with people and growing the right audience, rather than only promoting to friends and family on social media.
By continuously expanding your audience with people genuinely interested in your offerings, you can bring fresh energy into your community and create a solid foundation for long-term success. Authentic connections are indispensable in network marketing and are the key to a constant flow of prospects.
Promote Your Products And Services
It’s crucial to find your audience and build genuine relationships before promoting your products. When done correctly, promoting your products should feel natural and authentic. After identifying your perfect prospects and nurturing real connections, promoting your products will be well-received by your audience.
Building trust and rapport before introducing your products is key. It’s essential to grow your audience, engage authentically, and then promote your products.
When done right, promoting your products will feel effortless and helpful, allowing you to offer solutions rather than push sales. This approach has helped many businesses build successful ventures.
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